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Small Company. Big Goals.

As a 100% veteran owned company we fully understand the rigors that service takes on the individual and those close to them. Our goal at Protect + Serve is not just to provide high quality grooming and lifestyle products, but to bring awareness, life improvement, and opportunity to those who sacrifice and those who support them. 


Our business exists to support those who voluntarily protect and serve their neighbors, communities, and nation which is why we proudly donate 5% of all profits to proven and vetted organizations that seek to better the lives of first responders, military personnel and their families. Every purchase made helps work to provide educational opportunities, enhance morale, & establish security and stability for families of fallen heroes.

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who we support

Gary Sinise Foundation Company Logo

The Gary Sinise Foundation honors our defenders, veterans, first responders, their families by creating and supporting unique programs designed to entertain, educate, inspire, strengthen, and build communities. Highlights of their work include:

  • Aiding wounded service members by constructing specially adapted homes, mobility devices, and adapted vehicles.

  • First Responders Outreach provides critical funding for emergency relief, training, and essential equipment to ensure responders and their units have the necessary tools to be successful.

  • Addressing mental wellness through a variety of partnerships aimed at treatment, support and guidance.

Tunnel to Towers Company Logo

The mission of the Tunnel to Towers Foundation is to honor the sacrifice of firefighter Stephen Siller who laid down his life to save others on September 11, 2001. T2T honors our military and first responders by:

  • Providing specially adapted smart homes for catastrophically injured service members.

  • paying off mortgages for the families of law enforcement officers and firefighters killed in the line of duty who leave behind young children.

  • Honoring the legacy of those who have made the ultimate sacrifice by providing the surviving spouses and young children with mortgage-free homes.

Operation Gratitude Company Logo

Operation Gratitude provides opportunities for the American people to express their gratitude and show our Military and first responders that what they do matters. Since 2003, with the help of our nationwide network of Volunteers, they have sent a total of 3.5 million Care Packages containing carefully chosen items meant to boost the morale and resilience of our service members and give them warm reminders of home. Today they send up to 200,000 Care Packages per year, and are committed to growing that number to over 1 million per year by 2027.

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